3 Ways to Distribute your Video Online

Just paid for a video and haven’t seen a return on your investment yet? Here are three distribution channels to help you get the most out of your videos.

Owned Distribution

Owned distribution is a free way to share your video on channels that you own and have control over. This should be the very first step to distributing your videos online. Sharing your video through your website, email newsletter and social media profiles are key ways to get your videos to your immediate audience.

Earned Distribution

Earned distribution is another free strategy, but you don’t have the same amount of control as your owned distribution channels. Earned distribution is when other people share and promote your content. This can come in the form of your audience (influencers) sharing your video on social media or bloggers sharing your video on their websites. Even though you can’t fully control what, or how it is shared, having the right person share your video can do wonders for its success.

Paid Distribution

This distribution channel requires some money, but it’s a great way to get your video directly in front of your target audience through paid sources, like social media ads. This is where it is vital for you to understand your target audience so you’re not blowing your money. If you’re new to paid advertising, it’s okay to start small until you get a better understanding of what you’re doing.

If you’re implementing videos into your marketing strategy, it’s important to create a distribution strategy that will help you get the most success from your videos. If you need help creating a distribution strategy for your videos, schedule a free consultation today.